Marketing Plan: Social Media for Sparks Foundation
Social media presence is very crucial in 2021. The Sparks Foundation org conducts various programs for students who aspire to dream big but couldn’t complete there dreams due to financial instability. I have created a social media marketing plan, so that such programs can reach more students and take proper benefit of such programs.
What is the mission of Sparks Foundation?
The sparks foundation is working to bring parity in education, making sure children have equal opportunity at success, irrespective of the financial background.
What do they do ?
They organize various events, so that their students can learn from the masters In their fields. Students get inspired through Stories And Workshops, and believe in dreaming big.
They also conduct Internship Program To Help students be ready for their career ahead and gain experience in their preferred field.
They provide financial assistance to meritorious and deserving students. They also provide prizes, motivating Students to do their best.
Which are the different programs available?
There are a total 5 programs conducted by The Sparks Foundation team.
1.Student scholarship Program
As said, their main objective is to provide better education to students who love to study without facing any financial hindrance, they have came up with a Student scholarship program.
Vision displayed on their website:
A world of enabled and connected little minds, building future
You can check full details here
2.Student Mentorship Program
The Sparks foundation program want their students to learn from the masters from the field and hence they have Student Mentorship Program .
In this programs various kinds of workshops which are conducted industry experts, inspiring talks and much more
Vision displayed on their website:
A child miseducated is a child lost.
You can check full details here
3.Student SOS Program
In this program they create attractive schemes, timelines which motivates, prepares inspiring shows/demos.
Vision displayed on their website:
A world of enabled and connected little minds, building the future.
You can check full details here
4.Workshops
If you wish to learn skills that will help in your career for free, then you should check their workshops .
Topics include Glimpses for kids, Links App, Resume Writing, Career choices, Global education choices and much more.
You can check full details here
5.Corporate Programs
They organize visits to Corporate offices for students belonging to low income group families
This also includes Charitable Team Building Programs
They do charity work as a team, that strengthen communication skills and boost morale while making a positive difference in the lives of people who need it most.
I have done a social media audit for @thesparksfoundation.info instagram account. Following are the insights
Social media content strategy :
Logo Brand colors : #CD1717 , #060606, #8FC57B, #55A3B6, #737373
Frequency of posting :
Instagram — Once or twice per day
Instagram Stories — Eight to 16 Stories, twice per week
Timing to post: 5–6pm weekdays and 8pm on Mondays at 6pm
Caption format:
- About the post
- Paste the link to know more
- Call to action(CTA)-Click the link in bio to check more
- Follow @thesparksfoundation.info to stay updated with workshops and program we conduct
Engagement:
Reply to every comment within 1 hour of posting. This will improve engagement rate.
Sample post created by me:
Detailed presentation also created here:
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